Today I will be discussing 'Priceline Protects' Campaign, I'm really interested to hear what you think about this one!
When I first saw and heard about this campaign I was little shocked and was curious about how they were going to pull it off.
I think the ad itself isn't too bad however, I still can't get my head around Priceline selling insurance.
I know Priceline has recently changed their image now using the pink in their logo and have repositioned themselves to really target women and they have also focused on the positioning of 'beauty, health and wellbeing' with their Priceline stores.
However, I still find it hard to get my head around how their marketing team thought that consumers would take to Priceline selling insurance!
I don't no about you, but I think this one was badly researched; as a consumer and within the target audience of Priceline I would not make a transition from the shop to go to get beauty products to then becoming my insurance company.
I understand there approach and appeal of 'we understand women' but I still believe it comes across as a cheap poly to make more money.
Aren't Priceline stores enough?
What do you think?
Did many of you even they had done this? (because, I think it was really poorly advertised as well)
What do you think girls about the place you to to buy make up and toiletries suddenly trying to sell you insurance?
Do any of you have Priceline insurance?
Look forward to hearing your comments!
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