Cadbury Mousse and Bubbly Vs. Nestle Aero

 http://www.youtube.com/watch?v=R3wTvWbTPmQ

http://www.youtube.com/watch?v=PGG1ojzZiVA

Aero chocolate bars have been around since 1935 and I'm not sure when Cadbury bought out Bubbly but I know the Mousse is a recent addition to their vast range of chocolate. 

What I really want to talk about is the fact that Cadbury are always trying to be on top of Nestle, right after Aero bring out their 'You, Your Mouth and Aero' Campaign, Cadbury had to respond with their new Mousse 'Best Kept Hidden' Campaign. 

Obviously there is similar brands and products who are always competing with each other, but maybe Cadbury could just let Nestle and Aero have the market on this one.

I cannot see loyal, long time consumers of Aero just suddenly switching to Bubbly. I know the mousse is slightly different to Bubbly and Aero however, it's still pretty much the same. 

I really like Nestle's commercial of 'You, Your Mouth and Aero' it's definitely very emotive and really makes you hungry! I just still think its funny how literally a couple of weeks later Cadbury bring out their Mousse Chocolate Commercial; that too is a great commercial it's very witty. 

Anyway, once again would love to hear your feedback.

What to do you think of both the Campaigns?

Are you a fan of Aero Chocolate or Cadbury Bubbly?

Have you tasted the new Cadbury Mousee?

Priceline Protects

http://www.youtube.com/watch?v=4dRCK0_MGm4

Today I will be discussing 'Priceline Protects' Campaign, I'm really interested to hear what you think about this one!

When I first saw and heard about this campaign I was little shocked and was curious about how they were going to pull it off.

I think the ad itself isn't too bad however, I still can't get my head around Priceline selling insurance. 

I know Priceline has recently changed their image now using the pink in their logo and have repositioned themselves to really target women and they have also focused on the positioning of 'beauty, health and wellbeing' with their Priceline stores. 

However, I still find it hard to get my head around how their marketing team thought that consumers would take to Priceline selling insurance!

I don't no about you, but I think this one was badly researched; as a consumer and within the target audience of Priceline I would not make a transition from the shop to go to get beauty products to then becoming my insurance company.

I understand there approach and appeal of 'we understand women' but I still believe it comes across as a cheap poly to make more money.

Aren't Priceline stores enough?

What do you think? 

Did many of you even they had done this? (because, I think it was really poorly advertised as well)

What do you think girls about the place you to to buy make up and toiletries suddenly trying to sell you insurance?

Do any of you have Priceline insurance?

Look forward to hearing your comments!

Introduction

Before I get going I thought I would just post an 'introductory post'. You will find me frequently updating my blog with different advertising and marketing campaigns I will post my views and comments about the particular campaigns and I encourage you to comment back and discuss your views and opinions with me.